LEED Categories as Value Offering to your Building Products Marketing Customers

JuneBlog1_pic1 thinkstockLeveraging your knowledge of LEED credit categories, particularly for retrofit projects, can go a long way toward showcasing the value you bring to your customers. Much of the opportunity to generate or affect savings in some way occurs through credits related to building system improvements and retrofits/upgrades. For your customers working from a paid-from-savings approach, understanding which credits offer the greatest savings potential is critical.

The LEED for Existing Buildings: Operations & Maintenance rating system is designed to measure improvements, operations and maintenance while reducing environmental impact. The credit categories that offer savings opportunities within this ratings system include:

  • Sustainable Sites (SS) credits: These credits address maintenance activities and building systems related to a building’s exterior and site. This may include programs that reduce automobile use, heat island effect and light pollution.
  • Water Efficiency (WE) credits: Points earned here devote attention to plumbing fixtures and fittings, water usage, landscape irrigation systems and cooling tower water management.
  • Energy and Atmosphere (EA) credits: These credits promote innovative strategies that improve building energy performance. Areas addressed include building commissioning, refrigerant management, energy-use monitoring and emissions-reduction reporting.
  • Materials and Resources (MR) credits: Successful points support sustainable purchasing and solid waste management.
  • Indoor Environmental Quality (IEQ) credits: These credits promote improvements to outdoor air ventilation, indoor air quality, occupant comfort and green cleaning.
  • Innovation in Operations (IO) credits: Points here are awarded for outside-of-the-box design measures and building expertise not addressed in the other five LEED credit categories. They can be earned by achieving exemplary performance of an existing credit or by putting in place an operation, practice or upgrade not outlined in the rating system.

Your customers’ green retrofit projects mean that they will be paying close attention to green performance measures to help them realize economic savings and lessen environmental impact. Look to LEED’s credit categories to show your customers that you understand the importance of smart business decisions and that you serve as a resource to help them achieve a successful paid-from-savings approach.

Photo credit:  thinkstock.com

Bob Vila, Dr. Phil and Marketing Building Products to Women

women home improvement

Sears study: 3 out of 5 women would rather receive an hour of advice from Bob Vila (Sears spokesperson)  than Dr. Phil.

That is because women make or influence 85% of all building product purchases and 91% of new home purchases.

In a women homeowner survey commissioned by Sears, respondents said that it was important for them to learn more about home maintenance and repair. They are motivated building product buyers because they have a vested interest in their home. They crave information that will guide good home owner buying decisions and they are looking for trusted sources for content, like you.

According to the research, while women may not have the depth of knowledge or skills in home maintenance and repair, two-thirds of them consider themselves “somewhat handy” and 61% say they enjoy home maintenance.

The survey found that women also enjoy watching home improvement programming featuring women do-it-yourselfers, designers and contractors. The shows stimulate interest and make women feel like they could do what’s being demonstrated or they could get an idea for a project and hire someone do it.

According to the study, a gap between what women and men knew about home maintenance, their skills to get things done, and their approach toward improvements. Women need different information to get comfortable with buying building products than men do.

Building product manufacturers need to tell their story in a way that women can relate to it and understand it. At stake is the largest and most influential buying group, women.

In their lifetime, more than 8 in 10 women will be solely responsible for maintaining a home whether by choice, by divorce, or survival of a spouse.

Providing information that helps them understand what choices are available to them and what they need to know about owning, maintaining and improving a home is monumental.

Inspire a can-do confidence. Women need a go-to-resource for home improvement projects that answers their questions, conquers their fears and increases their overall understanding of project scope and pricing. Women prefer digital information so provide easy access to help, rich content and very visual tools that will give them that can-do confidence.  And, if you create these resources for women, you’ll be building engagement with your brand and your fastest growing buying segment, women.

photo credit: Victor L Antunez via photopin cc